The Long Read Structure
Use our formula to create a great long read that you can't tear yourself away from. We've analyzed its components so that you can use all the opportunities to present content efficiently.
Long Read Sections And Content Tips
1
Cover
The first thing that a website visitor sees is the cover. It should be impressive and concise. An image, a title, and a brief description, no extras.
1.1 Titles And Subtitles
Combine a title, a subtitle, and a category title. The main title plays the contact role, it catches the eye and encourages you to read the article, and the subtitle plays the informative role, it explains what the article is about.
Combine a title, a subtitle, and a category title. The main title plays the contact role, it catches the eye and encourages you to read the article, and the subtitle plays the informative role, it explains what the article is about.
2
Text
The main text of the article should be designed with maximum simplicity. Its key goal is to be reader-friendly.
2.1 Lead Paragraph
Lead paragraph is located below the cover and describes the article’s content briefly. It engages you in reading and helps you understand what you’re going to read about.
Lead paragraph is located below the cover and describes the article’s content briefly. It engages you in reading and helps you understand what you’re going to read about.
2.2 Paragraph
The main text should be simple to the maximum degree. The key goal of the layout is to create a reader-friendly long read.
The main text should be simple to the maximum degree. The key goal of the layout is to create a reader-friendly long read.
2.3 Person
Sometimes it's important to emphasize the author's or expert's name in the article. Add the photos and some information about them at the beginning of the long read.
Sometimes it's important to emphasize the author's or expert's name in the article. Add the photos and some information about them at the beginning of the long read.
2.4 Subtitle
Subtitles structure the content and help the reader decide if the content is worth attention.
Subtitles structure the content and help the reader decide if the content is worth attention.
2.5 List
Use the blocks with numbering, it will give order to the article and break solid text.
Use the blocks with numbering, it will give order to the article and break solid text.
2.6 Key Phrase
Emphasize the important phrases in the text, they'll interest the reader and encourage people to read the whole article.
Emphasize the important phrases in the text, they'll interest the reader and encourage people to read the whole article.
2.7 Direct Speech
Emphasize the guest experts' quotations additionally. Add their photos to make the text look brighter.
Emphasize the guest experts' quotations additionally. Add their photos to make the text look brighter.
2.8 Card
It's a concise and brief explanation of a term or concept.
It's a concise and brief explanation of a term or concept.
2.9 Timeline
Use a timeline if it’s important to show the chronology of events or the steps' order.
Use a timeline if it’s important to show the chronology of events or the steps' order.
2.10 Tooltip
Use little tooltips to explain the meaning of a word briefly or provide a link to an article.
Use little tooltips to explain the meaning of a word briefly or provide a link to an article.
2.11 Image
Use quality photos with good resolution, balanced focus, brightness, contrast, and color. Remember about the captions: Skimming the article the reader will understand better what it is about.
Use quality photos with good resolution, balanced focus, brightness, contrast, and color. Remember about the captions: Skimming the article the reader will understand better what it is about.
2.12 Gallery
Use the gallery to show several photos at once. You can create sliders or combine several photos.
Use the gallery to show several photos at once. You can create sliders or combine several photos.
2.13 Video
Video is a good way to show how a mechanism works or to explain the main idea. Arrange videos in one or several columns. Use them separately or as a cover background.
Video is a good way to show how a mechanism works or to explain the main idea. Arrange videos in one or several columns. Use them separately or as a cover background.
2.14 Share Buttons
Add Share Buttons at the end of the long read so that readers can share the article and attract more visitors to your website.
Add Share Buttons at the end of the long read so that readers can share the article and attract more visitors to your website.
2.15 Authors
Add information about the author of the text and links to the sources of the images.
Add information about the author of the text and links to the sources of the images.
3
Navigation
Use the navigation elements to help the reader navigate the article easily. Add the contents with anchor links at the beginning of the article and the option to read the other articles at the end of the article.
3.1 Contents
If the long read is long, add the contents with the key sections at the beginning and anchor links to these sections.
If the long read is long, add the contents with the key sections at the beginning and anchor links to these sections.
3.2 You May Also Like
Allow the reader to jump to the next or the previous article. Offer users to read similar articles or to go back to the Home Page.
Allow the reader to jump to the next or the previous article. Offer users to read similar articles or to go back to the Home Page.
3.3 Subscription Form
Add a form so that the reader can subscribe for the newsletter with new articles.
Add a form so that the reader can subscribe for the newsletter with new articles.
3.4 Footer
Add the company's logo, copyright, and links to the key sections of your website or to the social media accounts.
Add the company's logo, copyright, and links to the key sections of your website or to the social media accounts.
Share "The Long Read Structure" with your friends!
Create beautiful long reads on Tilda
