Search Engine Optimisation

Features and tools

Sites designed on Tilda are automatically indexed well by search engines thanks to consecutive positioning of blocks on the page.

You can optimise your site yourself – Tilda has all the tools you need

SEO is an important tool your website needs in order to be noticed by search engines and other users. The tools we'll talk about in this article not only affect search results, they do so much more. Read on to get the details.

Search Engine Optimisation (SEO) tools

Title tag, Description and Keywords meta tags

Meta tags are the elements that influence how your site will be displayed on search engine results pages. They provide page name and description not just to users but to search engines as well. Page title will be displayed in a browser tab. Use the description tag you want to show up in the results for a Google search. This brief text will become a "snippet".
Use a reader-friendly URL for each web page
Designing your website on Tilda, you can easily set up the URL for each page to make the domain easy to read and to index.
Optimising your Facebook
The Facebook crawler picks up meta tags from each web page by using the Open Graph Protocol. It's up to you to define how your page will be represented across various social media channels. Remember to use an attractive image to get more people clicking the link – frequent "shares" improve your SEO.

H1, H2 and H3 header tags

When designing a site on Tilda, headers can be set to H1, H2 or H3. This will help search engines understand what your site is about, and improve your search results.

Alternate text (alt text) for images

Add a text that search engines will attribute to an image. This tag will provide a better description to search engine crawlers, and your image will appear in image search results. Search engines define the alternative text as keywords and take them into account when indexing the site.

Sitemap is created automatically

Tilda automatically creates files with basic information about the site for search engines. Your site will benefit from a sitemap because it shows them which pages to index.

Robots.txt is generated automatically

This file contains instructions for a search engine crawler. So if you don't want a part of your website to be accessed by it, robots.txt will tell it not to.

Tilda Webmaster

Tilda Webmaster will automatically check your site for errors that affect indexing and suggest custom improvements for each page. For example, it'll tell you if you forgot to add the H1 tag or a site description.

With a single button, add your site to Yandex.Webmaster and Google Search Console, observe the indexing and control how your site appears in searches.

SEO: Tilda has all you need for you
to optimise your site

Add key words

You can specify keywords in the site settings, using queries for which you want to get into the search engine results page. The keywords that you use in the text will be also indexed by search engines.

Create a canonical URL

If copies of the same page show in search under different URLs, you can add the address that will rank as the preferred version of the website.
Block search engines from indexing your page or website if your page is not ready or you want to move it to a different domain at a later stage.

Block search indexing

Add an analytics counter

Add Google or Yandex analytics counters to keep track of conversions and user behaviour on your site.
Tools that will help to keep users on the page
1

Adaptability

Tilda blocks are designed to easily adapt to any screen resolution. Since there is no need to create a separate page for the mobile version of your site, all you need is one URL. This is great for search optimisation as you are not creating duplicate pages with a subdomain.
2

Download speed

When you create your website on Tilda, the system automatically shrinks images that are too big to their optimal size. The download speed increases, which forces search engines index faster.
3

404 error page

Designate a page users will see when they follow a broken link – design your own error page to redirect users back to your website.
4

Change page URLs with 301 redirects

If you are moving URLs, you can use your old web addresses and redirect them to the correct location. This way you'll be able to keep the links from your old site.
5
Favicon
You may download a small icon associated with your particular website. It'll help to recognise your site in a browser full of tabs. The more time a user spends on your page, the better it is for SEO.

Create a website that search engines
will love to index

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Tilda