Search Engine Optimization
SEO features and tools of the platform
Websites designed on Tilda are automatically indexed well by search engines thanks to the consecutive positioning of blocks on the page
Easily optimize your website with all the SEO tools Tilda provides
Easily optimize your website with all the SEO tools Tilda provides
SEO is an important tool for your website to be noticed by search engines and other users. The tools described below not only positively affect search results but also improve other aspects of the website.
Search Engine Optimization (SEO) Tools
Title, Description, and Keywords Meta Tags
Meta tags are the elements that influence how your website will be displayed on search engine results pages. They provide page names and descriptions, not just to users but to search engines as well. The page title will be displayed in a browser tab. Use a description tag that you want to show up in the results for a Google search. This brief text will become a "snippet."
Use a Reader-Friendly URL for Each Web Page
When designing your website on Tilda, you can easily set up the URL for each page to make the domain easy to read and index.
Optimizing Social Media Preview
The Facebook crawler picks up meta tags from each web page by using the Open Graph Protocol. It's up to you to define your website preview and set how your page will be represented across various social media channels. Remember to use an attractive image to get more people clicking the link—frequent "shares" improve your SEO.
H1, H2, H3 Header Tags
When designing a website on Tilda, you can assign H1, H2, or H3 tags to the text blocks. This will help search engines understand what your website is about and improve your search results.
Alternative Text (alt text) For Images
Add a text that search engines will attribute to an image. This tag will provide a better description to search engine crawlers, and your image will appear in image search results. Search engines define the alternative text as keywords and take them into account when indexing the website.
Robots.txt is generated automatically
This file contains instructions for search engine crawlers. If you don't want parts of your website to be indexed, robots.txt instructs them not to.
Sitemap.xml is created automatically
Tilda automatically creates files with basic information about the website for search engines. Your website will benefit from a sitemap because it shows them which pages to index.
SEO Assistant
Tilda SEO Assistant automatically checks your website for errors that affect indexing and suggests custom improvements for each page. For example, it will tell you if you forgot to add an H1 tag or a website description.
With a single button, add your website to Google Search Console, monitor the indexing, and see how your website appears in search results.
With a single button, add your website to Google Search Console, monitor the indexing, and see how your website appears in search results.
Adaptive Image Loading
Websites made on Tidla load quickly, which makes a positive impact on search engine rankings. We are constantly working to speed up website loading times. That's why Tilda uses several technologies to optimize image delivery to your website visitors. These technologies are enabled by default and can reduce your website's weight by 3-7 times.
Lazy Load
Lazy Load is the delayed loading of images. The images are loaded gradually as the viewer scrolls down the page, not all at once.
CDN
CDN, or Content Delivery Network, is a network of servers deployed around the world. It picks the closest server to a visitor's location and helps deliver images faster. For example, if a viewer is located in Berlin, they will receive an image directly from Germany, not from the US.
WebP Support
Tilda automatically converts all website images to WebP. This next-gen format allows compression that reduces image size up to 35% compared to JPEG with no quality loss.
Adaptive Image Resizing
The technology detects the dimensions of the browser and the layout container, then requests optimized images from the server.
Retina Displays & Slow Connection
If a visitor uses a display with increased pixel density, the script will recognize it and request a high-resolution image from the server. This way, images will appear crisp on Retina devices. However, in case the connection is slow (if a visitor is browsing from the countryside, for example), the system will request a smaller image. This will prevent page load speed from slowing down.
Tilda Provides Everything You Need To Optimize Your Website Yourself
Add keywords
You can specify keywords in Site Settings, using the queries you want to be seen on the search engine results page. The keywords that you use in the text will also be indexed by search engines.
Create a canonical URL
If copies of the same page show in search under different URLs, you can add the address that will rank as the preferred version of the website.
Prevent search indexing
Prevent search engines from indexing your page or website if your page is not ready, or you want to move it to a different domain at a later stage.
Add an analytics tracking code
Add Google Analytics tools to keep track of conversions and user behavior on your website.
Tools That Help Keep Visitors On the Page
1
Adaptive design
Tilda blocks are designed to easily adapt to any screen resolution. Since there is no need to create a separate page for the mobile version of your website, all you need is one URL. This is great for search optimization as you are not creating duplicate pages with a subdomain.
2
Page load speed
All websites on Tilda load quickly thanks to various techniques.
For example, adaptive image loading automatically reduces image weight by 3-7 times "on the fly," while CDN — a geographically distributed content delivery network — delivers images to users from anywhere in the world.
Lazy Load allows images to be loaded one by one as you scroll. Website loading speeds increase, which has a positive effect on search engine indexing. Learn more
For example, adaptive image loading automatically reduces image weight by 3-7 times "on the fly," while CDN — a geographically distributed content delivery network — delivers images to users from anywhere in the world.
Lazy Load allows images to be loaded one by one as you scroll. Website loading speeds increase, which has a positive effect on search engine indexing. Learn more
3
Custom 404 error page
Assign a page that users will see when they follow a broken link. Design your own error page to redirect users back to your website.
4
Change page URLs with 301 redirects
If you are moving URLs, you can use your old web addresses and redirect them to the correct ones. This way, you'll be able to keep the links from your old website.
5
Favicon
You can upload a small icon associated with your website. It will help users recognize your website in a browser full of tabs. The favicon is also displayed in Google mobile search results.
