New storytelling format is becoming even more accessible

How to create a longread

Tilda Publishing
We've created a tool that makes the process of creating and publishing longreads simple and easy. You don't need any technical knowledge or special skills to start using Tilda.
Good design
Each design block is good as it is but at the same time you can change individual designs thanks to special settings.
No coding required
You don't need to learn because our interface is so easy to use.
Adaptability
All pages created in Tilda will look equally good on all devices.
Online publishing: the new standards
Where storytelling began. An article about an avalanche that received 80,000 'likes'
At the end of 2012, on the wave of iPad's popularity, editorial teams began to rethink the future of the readers' experience.
Many newsrooms were experimenting with new formats designed for the iPad. The most successful of them was an interactive story called Snowfall from The New York Times.
Snowfall by The New York Times
By combining infographics and animations with text, NYT has created a new standard for content presentation. It turns facts into a story, gives it character and emotions. Nobody will remain indifferent.
Great examples of visual storytelling
Creating a longread is simple. Try Tilda to find out for yourself
Troubleshooting content
At first, online texts were published similar to a print magazine: text was placed on the page, cut into paragraphs and supplemeted by several photos. When editorial offices realised that nodoy had the time to work their way through long unedited texts, they switched to small news items.
Instead of processing all incoming information, we've learned to read selectively

As social networks appeared in our lives, information noise around us has increased to such as extent that we had to learn how to filter the incoming informaiton.

The way we read has changed a lot but we still want to read.

Today's journalism has new standards united under the umbrella called Visual Storytelling.
Contrary to popular belief that short information shots are the format of the future, longreads are steadily gaining new readers.
There are several reasons for this:


1. Full immersion into the subject matter
Well-designed, meaningful content is always has value. Research confirms that 2,000-word articles are 1,5 times more popular than short ones.
2. The skimming principle (selective reading)
When skimming a page, we pay attention to images and captions, and visual storytelling was made just for that. When visual accents are arranged in the best way, this allows the reader to absorb information quickly and easily.
3. Emphasis
People like to share content if it touched them in some way. A good article not only uncovers the topic but gives it emotional colouring so that the reader wants to be involved in it and share it with others. This is a way for the readers to express themselves.
4. Multi-sensory experience
Storytelling allows you to not only learn something but experience it yourself: video, audio, typography and animation create an atmosphere and allow you to receive a fully immersive experience by reading a story.
Tilda has a number of wonderful templates for professional editorial content. Find the one that best suits your needs and start publishing content today.
Tilda FEATURES
Why choose Tilda?
Tilda is an advanced platform with a huge number of capabilities that will make publishing your content faster and easier.
Simple to edit
It will take you a minute to make any changes: you don't need to wait for an admin, simply correct the error in the web editor. The updated page will be instantly synchronised via ftp.
No need for integration
Tilda does not require integration with CMS. When you create an article, upload the content to your site using ftp or download it to the .zip archive. No need to worry about the safety of your files. This means you are not chained to Tilda for life.
Adaptive design
Our blocks are designed to look good across all devices. Create an article on your desktop, and it will look just as good on iPads and smartphones.
Style
It is easy to adapt Tilda to suit your style. It supports Typekit and Google Fonts so you can use the fonts you are used to. We watch the trends so you can enjoy the latest design developments.
Usually, designing a great article requires many specialists. It takes a lot of time, and the project becomes too expensive and consumes too many resources.
With Tilda, editors do not need professional designers to help them design an article. All our templates are ready-made. Simply choose the one you need and add content.
WORKFLOW VIDEO
See Tilda in action
Published in Tilda
Below are a few examples of creating content with Tilda.
Made on
Tilda