Matthew Collins
Marketing Consultant
I'm a marketing consultant based in Amsterdam. Specializing in fitness products and sport brands, I constantly keep in touch with tomorrow's markets and build business proposals for developing companies. I'm currently open to job offers.
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Work experience
Head of market research
at Publicis Group
Responsible for trend analysis, I helped devise brand strategies, to improve customer engagement which resulted in more customer enquiries. This in turn led to a 20% increase in revenue.
Media Analyst at Samper Ltd.
Applied bid and letter writing techniques learned via professional fundraising course in a volunteering role at local children's charity and raised $50,000 from a variety of trusts, grants, and business sponsors.
Freelance Writer
Specialising in sports and technology, I wrote a number of pieces commissioned by publishing houses and industry magazines. Some of these can be found online.
Work experience
MA Product Design
at University of California
Responsible for trend analysis, I helped devise brand strategies, to improve customer engagement which resulted in more customer enquiries. This in turn led to a 20% increase in revenue.
Business marketing course
at Royal Academy of Business
Applied bid and letter writing techniques learned via professional fundraising course in a volunteering role at local children's charity and raised $50,000 from a variety of trusts, grants, and business sponsors.
BA (Hons) Design
at University of Michigan
Specialising in sports and technology, I wrote a number of pieces commissioned by publishing houses and industry magazines. Some of these can be found online.
Professional skills
— A professional qualification in Marketing as well as the application of the methodology;
—Experience in delivering creative concepts and market research of varying scale and time frame;
— Excellent organisational skills;
— Excellent communtcation skills;
— The application of appropriate project management methodology;
— Team work and a customer focused mentality with ability to multi-task.
Publications
Over the last 10 years, I've written over a hundred articles for many well-known professional magazines and websites.
Engaging Millennials With Experiential Marketing
It was discovered that Millennials, or members of Generation Y, are less likely to strongly identify with the generational term when compared to Generation X or to the baby boomers




ADWEEK
Supremely Better: A Multi-Generational Workplace
Although labor market inequalities have declined after the U.S. Civil Rights Act of 1964, the movement towards equality has slowed down after the mid-1970s, especially more in gender terms than racial terms




BRANDING BEE
John Lewis 'Programmatic Christmas Campaign'
The adverts, which typically rely on emotional content have become something of an annual tradition in the UK and the music used in the campaigns has reached high positions in the UK Singles Chart



THE TRANSFORMER
Supremely Better: A Multi-Generational Workplace
Magic or sorcery is the use of rituals, symbols, actions, gestures and language that are believed to exploit supernatural forces.




GLOBAL OUTLOOK
Biography
Matthew was born on October 17, 1956, in Decatur, Alabama, but she grew up in Chicago, Illinois. She was especially interested in anthropology, archaeology and astronomy. Luckily, her parents encouraged those interests. That encouragement drove her to excel. She graduated from high school at 16. Then she earned degrees in chemical engineering and African-American studies at Stanford University.
Later, she graduated from Cornell University's medical school.

In 1981, she joined NASA's space program in Houston, Texas.
And in 1988, Jemison realized her biggest dream: She finally became an astronaut! Just four years later, she was named science mission specialist on an Endeavour flight. Today, Jamison encourages young people — especially girls — to study the sciences. Her life example teaches us to follow our dreams, no matter how great.
Photo credits: josef.stuefer, Ansel Edwards
All photo and video materials belong to their owners and are used for demonstration purposes only. Please do not use them in commercial projects.
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