Design Thinking for Entrepreneurs
February 20—21 / Leibnizstrasse 60, Berlin, Germany

12:00–18:00

Design thinking has not yet been fully embraced by business leaders as a means to navigate the constant rate of change in today's climate. This process is an essential tool that will give entrepreneurs the edge that they need to succeed.
Workshop programme
New media influence, researching tools of strategy building and visual experiments
1. First step
Personal response depends on the viewer's thoughts and values individually. This might be sometimes in conflict with cultural values.
2. Methodology
An image's view can be arising from the history of the use media. Through times sort images have been changed, because the use of different (new) media.
3. Change by design
Cultural perspective involves identity of symbols. The uses of words that are related with the image, the use of heroes in the image, etc.
4. Solving problems
Personal response depends on the viewer's thoughts and values individually. This might be sometimes in conflict with cultural values.
5. Identifying opportunities
An image's view can be arising from the history of the use media. Through times sort images have been changed, because the use of different (new) media.
6. Design thinking tools
Cultural perspective involves identity of symbols. The uses of words that are related with the image, the use of heroes in the image, etc.
Specialty tutor
Jeff Stone
Creative director Digital Design Studio
Jeff runs workshops for professionals andamateurs who are keen on new technoloies. The system's organazied in a way from simple to complecated. That is why everybody is able to manage it. The workshop caters to young designers, creators, and thinkers fascinated with and impassioned by their profession. With such a cadre of participants we advance our goal of promoting and enhancing the social value of design by creating a platform for debate, knowledge exchange, and experience building.

The workshop is structured within a studio environment so as to offer participants the opportunity to experiment with different design approaches and share their ideas with colleagues from around the world.
Testimonials
I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long.
Stephanie Zott
Projects manager in Pixels
You should go do something else wonderful, not dwell on it for too long. You can't connect the dots looking forward; you can only connect them looking backwards.
Kate Midlton
Creative director in DD agency
You can only connect them looking backwards. I think if you do something and it turns out pretty good, then you should go do something else wonderful, not dwell on it for too long.
Sarah Lewin
Founder of Pic Pen studio
You can't connect the dots looking forward; you can only connect them looking backwards.
Robert White
Creative director SoSoul magazine
Fee and Application
For applications before 1st of January the full workshop is € 300. After this date the fee becomes € 450.
Within one week after the application you will receive a confirmation email only if you are admitted. To be officially registered as a participant, you must pay the enrollment fee. A maximum of 20 participants will be accepted.
Contact us:
If you need to get in touch with us, send a note to info@digitaldesign.com or follow us on facebook for more updates and details.
Photo courtesy of Sebastiaan ter Burg and Peter McConnochie / flickr.com
All photo and video materials belong to their owners and are used for demonstration purposes only. Please do not use them in commercial projects.
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